Recent
research has found that men are seduced by the technology itself.
They tend to get into the faster-race-car syndrome, bragging
about the size of their 'discs' or the speed of their microprocessors.
Women tend to take a more practical approach. They generally
think that machines are meant to be used, and don't really care
about what's inside the box. They just want it to work, and
to get things done.
In another intriguing study by the Center for Children and Technology,
men and women in technical fields were asked to dream up machines
of the future. Men typically imagined devices that could help
them "conquer the universe," whereas women created
machines that "meet people's needs." The study concluded
that "most women, even those who are technologically sophisticated,
think of machines as a means to an end," whereas men think
of the machines as an extension of their own power...
As
the early market has been predominantly males, the next wave
of computer purchasers and users must necessarily be more and
more female.
This means that the practicality of computers is becoming as
valued as their speed and power. Software content is as important
-- if not more important -- as hardware innovation. In short,
we're at a cultural turning point. There's an opportunity to
remake the culture around people's needs, instead of the machine.
from
Looking At Technology Through Women's Eyes
by Robin Abrams
Former Vice President, Apple Computer Corporation